The new magic of childhood

Less plastic. More imagination. Long-lasting favorites for a real childhood.

Chosen with care –just like we would for our own children

More imagination and less screen time

Products that create lasting memoriesand shape childhood

Long-lasting qualityand years of play

Fast, reliable shippingand friendly service

Our Bestsellers

Discover our highlights x
My Shiny Shop
My Shiny Shop

Welcome, my name is Silke,founder of My Shiny Shop.

As a mother of 3 children, I know how important imaginative play and creativity is for a wonderful childhood!

I wanted to open a virtual shop which offers items that stimulate the imagination and creativity of children and make their eyes light up. Parents are invited to be a child again and feel the magic of childhood.

You can choose from a variety of handpicked products from all over the world which children will love. 

Rockahula-Kids

Our favourite brand Rockahula